Retargeting And Remarketing Strategies

Retargeting And Remarketing Strategies

Let us describe a scenario. Have you ever searched on Google or Bing about an item, let’s just say a desk. Then a couple days later, you are on Facebook or another site you just happen to see an ad for that same desk you searched. If so, then you have witnessed a retargeting campaign. […]

What’s new in Facebook Marketing in 2015?

What does the new Facebook Call-to-Action button mean for your 2015 content marketing strategy? Over the next few weeks, Facebook will be gradually rolling out their new Facebook call-to-action buttons. These buttons will be located on the cover photo of your Facebook business page next to your like button. The new Facebook Call-to-Action buttons were […]

Why should I have a Search Engine Optimization (SEO) Program?

Search Engine Optimization (SEO) Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), […]