What does the new Facebook Call-to-Action button mean for your 2015 content marketing strategy? Over the next few weeks, Facebook will be gradually rolling out their new Facebook call-to-action buttons. These buttons will be located on the cover photo of your Facebook business page next to your like button. The new Facebook Call-to-Action buttons were […]
Why should I have a Search Engine Optimization (SEO) Program?
Search Engine Optimization (SEO) Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), […]
Why Your Michigan Website Needs Promotion
Suppose you built a website and nobody came. Your return on investment would be at best–poor. If you’re like most of us that create commercial websites, then you built it in the hopes and with the expectation that it would contribute to your business bottom line. Yet if no one knows about your website except […]