Let us describe a scenario. Have you ever searched on Google or Bing about an item, let’s just say a desk. Then a couple days later, you are on Facebook or another site you just happen to see an ad for that same desk you searched. If so, then you have witnessed a retargeting campaign. We all know major brands such as Pepsi, Coke, Fords, or Budweiser. But why is that?
Sure they are older more established brands, but for decades they’ve practiced retargeting and remarketing their products. Also, you can not go anywhere without seeing an ad for one of those brands. Even if you watch sports, TV shows or movies you are most likely going to see some form of advertisement for those brands. So, with remarketing and retargeting on the web you are essentially doing the same thing, but typically for a lot less money than what those companies pay.
Retargeting And Remarketing For Small Business
How can retargeting help your business online? A lot of it depends on your overall Internet marketing and advertising budget. There can be substantial benefits for incorporating a remarketing ad campaign into your online presence. First of all, it will help build brand and name recognition. For a small business, one of the first and hardest steps to take is to get your name out there. Another great reason for a remarketing campaign is the reduced cost per impression. On average, a remarketing strategy will cost less than a more expensive ad words campaign.
There are some important steps to take before initiating a retargeting campaign like determining your budget and the platform that you will focus on. The good news is that there many great services available to use for running a campaign. Some of these are best used for Social media sites like FaceBook, while other’s like engage search engines and affiliate sites. Services such as AdRoll, Perfect Audience and Google Adwords remarketing can help in branding your business and engage potential customers. Retargeting and remarketing can help you improve direct online sales as well.
VR Metro Retargeting Management
We know that as a small business owner or manager you are a very busy person and that your budget is always a concern. That is where VR Metro’s retargeting management service can help. If you already know that you want to implement retargeting and have a budget, we can establish and maintain a remarketing strategy. We can help you choose and setup campaigns using the service that will best fit your budget and objectives.
VR Metro’s service will guide your retargeting or remarketing campaign and provide detailed statistics on what is working and what is not. By hiring us to create and maintain your remarketing advertisements, you will save yourself time and be sure that the programs remain fluid. We will recognize and change; ads, campaigns, platforms and even vendors when needed. All this to get the best possible return on your investment. Contact VR Metro today so we can show you how a well planned retargeting or remarketing strategy can help your business.