I thought this article was pretty good and has a couple points that are worth repeating. There are a few more points that could be make (primarily to do with the relative power of unique content building). Also, we could add more detail on social media and networking as it relates to search engine optimization, but this is pretty decent.
Here are some excerpts that i thought hit home for us:
Who Says SEO is Dead?
Although SEO is still a vital factor in Internet marketing, it no longer commands such prominence as in the past. Many still use it as a blanket term to cover more than on-site optimization and link-building, but succeeding online now requires a strong social media presence as well…
Why SEO is Still Going Strong
As long as there are search engines, search engine optimization will be necessary to help worthy websites reach interested viewers. Given the incredible proliferation of websites and pages online, it is reasonable to assume that systems will always need a way to find information that users cannot…
The question, then, is what currently works in SEO? When a so-called expert cannot find an answer that he likes, he declares optimization dead. Those who wish to continue profiting from the remarkable opportunities of the Internet, however, must stop and take stock of what has been left behind.
Link building has not been eliminated. In fact, the need for high-quality inbound links has never been greater. Rather than paying for or spamming links, webmasters must now court recommendations from reputable websites and social media users…