How is the Internet business you ask?
We had a client email us the other day and ask a very serious question. He has invested a lot of time and money in his Internet business with the building of his web site, advertising and web promotion and he wondered if we (his Internet company) was ”OK.” He worried about what would happen if we went out of business. He said he’d seen a lot happen over the years and it was on his mind. I was surprised at first and immediately started thinking about how I would address his concern. The more I thought about it the more I realized that the answer was more complicated then my first reaction and it was actually a very good question. After all, there are a lot of businesses failing that are much larger than we are and have been around a lot longer. Not to mention that our web company is located in Michigan, which is one of the hardest hit areas.
I could probably write a novel on this, discussing the depth of our experience in business as well as technology and the Internet. Then get into our longevity and stability detailing 25 years of owning our own businesses, half of them involving the Internet. Then I might assure him that I have never left anyone hanging or left a business owing someone. The problem is that it doesn’t answer his question and today it doesn’t seem to matter. I know that it DOES MATTER and it will make a difference to our customers, but to keep it simple I left it at ”we’re OK.” I said that we have a large enough client base that someone would want it and that we wouldn’t just “let it go.” I also assured him that we use systems that are widely used and portable.
We have a good business, in the right industry with the skill and experience to deal with changes. Especially now we are seeing business owners make the choice; either they are going to fold or invest in getting more business. Nearly all our clients and are listening when we call to talk to them about web promotion and building their business through their web sites. It makes me think of my favorite line from the Shawshank Redemption; “Get busy living, or Get busy dying.” We may not be “raking it in,” but we are growing some and moving ahead on some long term plans. I guess you can say that “We’re OK.”
Our client ended his email by saying: “And on a happier note I would like to talk with you on proceeding with my SEO program.” — Get busy living.