Suppose you built a website and nobody came. Your return on investment would be at best–poor. If you’re like most of us that create commercial websites, then you built it in the hopes and with the expectation that it would contribute to your business bottom line. Yet if no one knows about your website except […]
If your all or most of your Internet marketing expenditures go to adwords, consider allocating some of that cost to organic or “natural” search engine results. You will spend less and get more in the longer term. If you don’t use adwords and want to compete with competitors that do, then you should work on your organic search engine positions.
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